The Cosmetic Industrial Technology Convention (CITC) 2025, hosted by the Malaysia Society of Cosmetic Scientists (MSCS), brought together the region’s most forward-thinking minds in personal care and cosmetic science. Held at the Connexion Conference & Event Centre, Kuala Lumpur, the event was a vibrant showcase of cosmetic ingredients innovation, collaboration, and industry commitment.
As proud benefactors of MSCS, Avares was honoured to support this landmark event. Our presence at CITC 2025 reflected our active role in shaping the future of the industry—engaging with customers, partners, and principals to share ideas, spark innovation, and build genuine relationships.
A Platform for Progress
Throughout the three-day convention, our team welcomed formulators, brand owners, and researchers to explore new concepts and co-develop solutions. From prototype demonstrations to tailored cosmetic gift sets, we created meaningful touchpoints that reflected our commitment to responsiveness and excellence.
Principals at the Forefront of Cosmetic Innovation
Miwon Commercial Co. Ltd. – Specialty Surfactants
As the largest producer of specialty amino acid surfactants in South Korea, Miwon is amongst our trusted partners—producing mild, biodegradable surfactants ideal for needs of modern, sustainable, and natural formulations. Their support to this event shows our commitment to the needs of the Malaysia and Singapore Personal Care Industry.
Spec-Chem – Beauty Peptides & Biotech Actives
Marking their 30 years of expertise in peptides and biotech actives, Spec-Chem showcased its SpecPed™ and SpecBio® series, designed for high-efficacy anti-aging and skin barrier repair. Globally renowned for their superior quality and reliability, their GMP-certified production plants ensures safety, consistency, and compliance to global cosmetic standards.
Silok – Specialty Silicones
Innovators in specialty silicones, Silok introduced SiCare® elastomer gels and emulsifiers that deliver velvety textures and oil control—which help clients achieve their desired effects for colour cosmetics and skincare.
Greentech – Phytobioactives & Botanical Extracts
Pioneers in phytobioactives, Greentech featured their newly launched ingredients ILUMYS® and INTIMYS®, meeting latest market trends in skin longevity and intimate hygiene. Their sustainable sourcing and scientific validation set the benchmark for ethical innovation.
Easthill – Mineral UV Filters & Treated Powders
Specialists in surface-treated powders and mineral UV filters, Easthill presented modern mineral dispersions and ceramide-coated minerals for long-lasting, skin-friendly formulations. Their pursuit of customer satisfaction makes their products a customer formulation favorite.
A Shared Vision For Future of Cosmetics in Malaysia and Singapore
CITC 2025 was more than an exhibition—it was a reflection of our brand values: innovative, visionary, collaborative, and active. We thank our principals, customers, and partners for joining us in this journey. Together, we’re not just keeping pace with the industry—we’re helping lead it.
