Personalised Skincare: How to Meet Consumer Demands

In the ever-evolving beauty landscape in Malaysia, one trend has captured the imagination of consumers and industry insiders alike: personalised skincare.

Gone are the days when a one-size-fits-all approach could satisfy the diverse needs of modern skincare enthusiasts.

Today’s consumers demand products that cater to their unique skin types, concerns, and personal preferences, reflecting a broader cultural shift towards customisation and individuality.

What are the Benefits of Personalised Skincare?

The appeal of personalised skincare in Malaysia lies in its ability to address several key consumer desires.

1. Desire for Personalised Experience

Firstly, people crave a sense of uniqueness and individuality, which mass-produced, generic products often fail to provide.

By offering customised formulations, brands can tap into this desire, creating a deeper emotional connection with their customers and fostering brand loyalty.

2. Addressing Unique Skin Concerns

Moreover, personalised skincare promises to deliver targeted solutions for specific skin types and issues, such as

  • acne,
  • dryness,
  • hyperpigmentation, or
  • visible signs of ageing.

Given the vast array of skin concerns and individual differences, a one-size-fits-all approach frequently falls short, leaving consumers frustrated.

3. Focus on Self-care and Wellness

Equally important is the growing emphasis on self-care and wellness among consumers.

Personalised skincare routines are perceived as part of a holistic pathway to achieving optimal skin health and overall well-being.

By tailoring products to individual needs, brands can position themselves as partners in this journey. It fosters a deeper sense of personal investment and commitment from their customers.

Read More: An Informative Guide to Understanding Sensitive Skin

What to Consider When Developing Personalised Skincare?

For Avares, enabling formulators to create customisable skincare products requires a strategic approach to ingredient selection and development. Key considerations include:

1. Ingredient Versatility

Providing versatile base ingredients like lotions and serums that can be combined with various actives and boosters, like Vitamin C, Niacinamide, or peptides, are essential for enabling customisation.

These base formulations should be designed to seamlessly integrate with a wide range of additional ingredients, allowing for virtually endless possibilities.

2. Multi-Functional Ingredients

Offering ingredients that provide multiple benefits empowers formulators to address diverse needs within a single product. These may include ingredient categories such as:

  • glycols (like 1,3-Butylene Glycol)
  • diols (e.g. 1,2-Propanediol, 1,2-Hexanediol, Pentylene Glycol)
  • high-performance active ingredients

This approach provides depth and complexity to your product and enhances the value provided for the consumer, while simplifying the product development process while delivering comprehensive solutions.

3. Sensory Customisation

Beyond functional benefits, enabling customisation of sensory elements like scent and texture can further enhance the personalised experience.

Innovative materials now exist to create a unique sensory profile which can create a distinct signature for your products in a competitive market.

The incorporation of fragrance oils, botanical extracts, and texturising agents allows brands to tailor products to their target consumer’s olfactory and tactile preferences.

Read More: Natural Formulation: A Collaborative Journey Through the Art of Cosmetics

Supporting Formulators: Tools and Resources

To assist formulators in developing successful personalised skincare lines, Avares can provide a range of valuable tools and resources.

1. Diverse Versatile Ingredients and Actives

Offering a comprehensive portfolio of ingredients specifically designed for customisation empowers formulators to explore endless combinations and possibilities.

At Avares, we carry a diverse portfolio of ingredients for your whole formulation ingredient list. From base ingredients to active ingredients, our ingredient portfolio does not disappoint.

Avares also supplies global innovations from a variety of trusted and reliable manufacturers, allowing for unparalleled product design opportunities, simplified sourcing, and unmatched service.

2. Comprehensive Technical Support and Formulation Guides

Developing effective and stable customised formulations is a complex process that requires in-depth knowledge and expertise.

Avares can play a vital role in supporting formulators by providing comprehensive technical support and formulation guidance.

Detailed guides and expert advice can aid formulators in understanding:

  • ingredient interactions,
  • stability considerations, and
  • best practices for creating effective customised formulations.

These guides should also address common challenges, such as:

  • ensuring compatibility between various ingredients,
  • optimising active concentrations, and
  • maintaining desired sensory profiles.

Avares is backed by over 50 years of combined in-depth technical formulation expertise for your formulation needs.

3. Sample Support

Before launching a new personalised skincare product, formulators need to rigorously test and refine their creations.

Avares can facilitate this crucial step by providing samples tailored to the needs of personalised skincare development.

These samples can include a curated selection of base ingredients, actives, and sensory enhancers. They also allow formulators to experiment with various combinations and fine-tune their formulations.

Read More: Skincare Ingredients 101: A Comprehensive Guide

The Future of Customisation

As the personalised skincare trend continues to gain momentum, several emerging trends are shaping the future of customisation:

1. AI-based Product Recommendations

Artificial intelligence algorithms can analyse individual skin data, preferences, and environmental factors. By doing so, they can recommend tailored product combinations and formulations with unprecedented accuracy.

2. Subscription Boxes with Tailored Product Selections

Customised subscription boxes are curated based on personal skin profiles and evolving needs. They provide a convenient way to maintain a personalised routine while exploring new products and formulations.

3. Advancements in Biotechnology and Microbiome Research

A deeper understanding of the skin’s microbiome and its impact on overall skin health enable personalised probiotic-based skincare solutions targeting individual microbiome imbalances.

Read More: Cosmetic Product Development: 6 Fundamental Steps to Conduct

Avares: Pioneering Personalised Skincare Solutions

For brands and formulators seeking a trusted partner to bring their personalised skincare visions to life, Avares offers a comprehensive suite of solutions.

Armed with a robust portfolio of natural cosmetic ingredients and technical expertise, we equip brands to bring personalised, consumer-centric skincare visions to life.

Put your brand at the forefront of the personalised skincare revolution with Avares today!